August 23rd, 2007


Is this to be an empathy test?

My body was recently found underneath a pile of work. According to police sources it had been there for several months. "We are all shocked," said a spokesperson. "Self-dramatisation is never a pretty thing to witness. So he's working for a living. Well boo hoo, we all feel really sorry for him. Yeah right --"

I interrupt this meandering to pose the question: is some market research entirely without merit? That was what I found myself asking the carpet recently when filling in an on-line survey in the vain hope of winning a prize. I was shown a television commercial and then I had to respond to questions like this:

Am I alone in not bothering to invest any emotions at all in television commercials? But the research insists that I answer the question, and whether I say yes or no to each feeling my response will suggest I actively reacted one way or the other. 

Also my retinas glow red, I've seen things you people wouldn't believe and it seems to rain all the time here. So much so that one evening I was prevented from making my usual journey home from work as there was a bit of an obstruction on the road (440Kb).